Usually, I let my work do the talking. But here we go.

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I'm a copywriter, daydreamer, and proud dad of two. My journey began in 2004 with an internship at Leagas Delaney Hamburg and Young&Rubican New York, thanks to the Quarter Away program from Miami Ad School, where I later returned to teach copywriting and screenwriting.

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Fast forward to 2005, and I joined Talent as a junior copywriter and became Creative Director in 2009.

During my 16-year stint there, I crafted campaigns for big names like Heineken, Honda, Ipiranga, and Santander.

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Then, 2020 arrived, and I decided to shake things up as the Executive Creative Director at Africa DDB where I worked for Heinz, Vivo, Budweiser, and Brahma.

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In 2022, I finally fulfilled an old dream and landed at Almap BBDO, working for Volkswagen, Amazon, Meta, SC Johnson, Boticário, and Perdigão.

 

Along the way, I've achieved some milestones—representing Brazil as a Young Lion, serving as a jury member at the Cannes Festival, and winning the Grand Prix at Cannes, along with 20 other multicolor Lions and up to 40 shortlists.

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pjdegen@yahoo.com

00 55 11 99975-7198

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